I like this thought from Michelle Marlborough: “It seems that the need for a new standard is partly driven by desperation – a realization that we are in a bit of a mess. The process of development of a consensus-based standard is then, by necessity, a long and slow process. And so we find ourselves in a bit of a bigger mess and with a mammoth task of implementing the standard and unraveling the already created mess.”
I've seen this pattern repeat itself many times. One of the aims of standards organizations must be to abstract the “despair” phase and to smooth the “unraveling” phase. So, we must make people aware of their need for standards so that they don't have to experience despair.
We can do this by drawing their attention to standards successes in other fields of endeavor and bringing the real costs of “mess” to life. In the standards creation and implementation phase, we need to provide facilitation so that the wood and the trees come into focus, and so that progress is captured and built on. Geeks Talk Clinical