In the summer of 1967, hippies made the Haight district in San Francisco ground zero for the development of revolutionary ideas and behaviour. About 45 minutes down route 101, at the Stanford Research Institute (SRI), a group of researchers, were developing other cutting edge ideas for actions to preserve the independent agent and broker system. The SRI report set in motion a number of initiatives which continue today under the banner of ‘Broker Connectivity’. Our question is, over the 45 years since the inception of this activity, what have we accomplished, and what have we learned?
SRI was acting on behalf of the National Association of Insurance Agents (the predecessor to the IIABA) The resulting report, ‘Planning for the Future of the National Association of Insurance Agents’ was a response to agents concerns about:
- Increased market share of direct-writing companies
- Mass mechanizing marketing experiments conducted by independent broker companies which reduced or eliminated the independent distributors’ role.
- Increased company penetration in the relationship between the independent agent/broker and the consumers.
The researchers concluded.... Read More at The Intersection