Gregory Maciag: Facebook Tips

Saturday, 03 November 2012

Facebook Tips

Here is an article courtesy of ACT about using Facebook.

Download Facebook Engagement Oct2012

At Facebook’s first-ever Marketing Conference in February 2012, the company released a startling number that quickly found its way into social media consultants’ Twitter streams and new business pitch decks: 84 percent of business page fans do not see the page’s posts in their Facebook news feeds.

For agencies that are exploring social media’s potential (and asking tough questions about ROI), this number is alarming. Why should resource-strapped agents put energy into creating Facebook content when so few of their hard-earned fans are seeing the final product?

It’s a fair question, but before you shutter your Facebook page, you should understand what’s behind this number, and what you can do about it. With a few simple changes to your posts, you’ll be reaching more fans and building more engagement with minimal effort. Read more....

Posted on Saturday, 03 November 2012 in Social Media | Permalink

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